((AGUAD GOA ))))))))))))))))))))))))))
{{BRAND IDENTITY SYSTEM}}
[[2022]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
Agency : Animal
Creative Director: Kunel Gaur
Art Direction: Parth Dake,
Shantanu Atul
Ritu Pandey
cultural hub, and lifestyle destination - a true representation of Goa’s rich
history. To craft a new brand identity for this remarkable space, we drew
inspiration from its unique essence: seafaring journeys, ancient maternal
ecology, and captivating human legends. These elements are not relics
of the past but vibrant and alive, shaping Aguad’s narrative.
Water, the source of all life, serves as a central theme, which is beautifully
symbolised by Mae De Agua, the most significant freshwater spring in the
region. Aguad tells a profound story of human settlement around water,
embodying its historical importance and its role as a natural and cultural
sanctuary for today and tomorrow.
The brand identity brings Mae to life as an emblematic figure, intertwined
with Aguad’s defining elements. Rooted in the archetype of The Magician,
this concept evokes transformation, wonder, and discovery. A
comprehensive suite of collaterals was designed to reflect this identity
while enhancing the visitor experience across all touch points. From entry
tickets, print ads, and posters to signage and digital communications,
every creation captures Aguad’s spirit - a harmonious blend of bespoke
design and immersive storytelling.