(((ATLAS CONCILIO)))))))))))))))))
{{{VISUAL IDENTITY}}}}}}}}}}}}}
[[[2022]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
Graphic Design : Vinay Vayetla
Creative Direction : Ritu Pandey
in Asset, Tax, Legal and Allied financial and accounting portfolio solutions.
I was asked to direct the brand’s visual identity to help connect it’s rich
spirit of collaborative synthesis with its expert financial and legal consultation.
Usually seen at the end of a financial figure for safekeeping of the
amount, the logo combines the concepts of "slash” and the “dash”
in the logo, establishing the firm as "the conclusion and safekeeping
of all things finance” the visually striking circle, serving as a definitive
element of one-stop-solution.
The positioning promotes the firm as an exciting place with its dynamic
representation of the company's ability to swiftly conduct through financial
complexities and provide conclusive solutions.