(((ATLAS CONCILIO)))))))))))))))))))))))))))))))))))))))))))))))
{{{VISUAL IDENTITY}}}}}}}}}}}}}
[[[2022]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
Graphic Design : Vinay Vayetla
Creative Direction : Ritu Pandey
Creative Direction : Ritu Pandey
Atlas concilio is an expert council of tailored comprehensive solutions in Asset, Tax, Legal and Allied financial and accounting portfolio solutions. I was asked to direct the brand’s visual identity to help connect it’s rich spirit of collaborative synthesis with its expert financial and legal consultation.
Usually seen at the end of a financial figure for safekeeping of the amount, the logo combines the concepts of "slash” and the “dash” in the logo, establishing the firm as "the conclusion and safekeeping of all things finance” the visually striking circle, serving as a definitive element of one-stop-solution.
The positioning promotes the firm as an exciting place with its dynamic representation of the company's ability to swiftly conduct through financial complexities and provide conclusive solutions.