DIWAS
DESIGN DIRECTION
2024
Fashion,
but made festive
Info:
Verbal Identity
Visual Identity
Brand Strategy
Brand Narrative
Image Making
Packaging
Animation
Account Manager: Anubhav singh, Aditya Bhandari
Copy: Ritwik Jay, Vidushi Mathur
Graphic Design: Shantanu Atul, Mohit Jadaun
Design Direction : Ritu Pandey
Strategy : Janhavi Khera, Sheetal Raghav
Creative Direction: Kunel Gaur, Sayantan Chaudhary
Verbal Identity
Visual Identity
Brand Strategy
Brand Narrative
Image Making
Packaging
Animation
Account Manager: Anubhav singh, Aditya Bhandari
Copy: Ritwik Jay, Vidushi Mathur
Graphic Design: Shantanu Atul, Mohit Jadaun
Design Direction : Ritu Pandey
Strategy : Janhavi Khera, Sheetal Raghav
Creative Direction: Kunel Gaur, Sayantan Chaudhary
Fashion but we made it festive. We teamed up with VFL to bring you Diwas
by Manyavar – a brand that redefines celebration wear. Manyavar has always
been your wedding go-to, but why save good, ethnic style for just one day?
With Diwas, every celebration gets its moment to shine. Or every moment
becomes celebratory. Whichever one you’re in the mood for.
Diwas is hindi for a ‘a celebratory day,’ linked to festivals and/or happy, special
occasions. We called the brand so because not is it only the right choice for
festivals but also for everyday moments of joy and jolly. This philosophy, then,
inspired everything – from brand identity to the smallest design details.
We crafted the logo from Manyavar’s ‘M’, reshaped into a half ‘D’ — a gesture
of legacy continuing but contextualised. Twelve unique kaleidoscopic motifs echo
the many ways India celebrates.Our palette dances between heritage and spirit. &
type speaks bridged worlds: The elegant touch of Sentient, the primary typefac and the
soft ease of Outfit.
Diwas is not just what you wear to celebrate.
It’s what you wear to make a moment worth celebrating.