(((DIWAS))))))))))))))))))))))))))))))))))))))))))))))))
{{{BRAND IDENTITY + STRATEGY}}}
[[[2024]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
Copy: Janhavi Khera,
Ritwik Jay,
Vidushi Mathur
Creative Direction: Kunel Gaur,
Sayantan Chaudhary
Graphic Design: Shantanu Atul,
Mohit Jadaun
Design Direction : Ritu Pandey
Strategy : Sheetal Raghav
Ritwik Jay,
Vidushi Mathur
Creative Direction: Kunel Gaur,
Sayantan Chaudhary
Graphic Design: Shantanu Atul,
Mohit Jadaun
Design Direction : Ritu Pandey
Strategy : Sheetal Raghav
Fashion but we made it festive. We teamed up with VFL to bring you Diwas
by Manyavar – a brand that redefines celebration wear. Manyavar has always
been your wedding go-to, but why save good, ethnic style for just one day?
With Diwas, every celebration gets its moment to shine. Or every moment
becomes celebratory. Whichever one you’re in the mood for.
The name Diwas comes from the Hindi word for ‘a celebratory day,’ often
linked to festivals and/or happy, special occasions. We called the brand so
because it’s not just the right choice for festivals but also for everyday
moments that need to be turned special and joyful. This philosophy, then,
inspired everything – from brand identity to the smallest design details.
As a nod to its history, we built the Diwas logo from the ‘M’ of Manyavar,
reshaping it into a half ‘D’ – symbolising both continuity and new beginnings.
The design takes cues from Indian festivities, featuring 12 unique
kaleidoscopic patterns that reflect the rich, diverse ways we celebrate across
the country. The colour palette seeks to strike a perfect balance between
heritage of our textiles and the dynamic spirit of Gen Z and when it comes to
typography, we’ve bridged worlds: Sentient, the primary typeface, brings an
elegant touch, while Outfit keeps things effortlessly modern.
Diwas is a fresh take on festive dressing. It honors a rich legacy while
reimagining traditional attire as modern, stylish, and celebration-ready for
every occasion. Because in India’s vibrant cultural landscape, any day
can be a Diwas. ✨