(((DIWAS))))))))))))))))))))))))))))))))))))))))))))))))
{{{BRAND IDENTITY + STRATEGY}}}
[[[2024]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
Copy: Janhavi Khera,
Ritwik Jay,
Vidushi Mathur
Creative Direction: Kunel Gaur,
Sayantan Chaudhary
Graphic Design: Shantanu Atul,
Mohit Jadaun
Design Direction : Ritu Pandey
Strategy : Sheetal Raghav
Ritwik Jay,
Vidushi Mathur
Creative Direction: Kunel Gaur,
Sayantan Chaudhary
Graphic Design: Shantanu Atul,
Mohit Jadaun
Design Direction : Ritu Pandey
Strategy : Sheetal Raghav
Fashion but we made it festive. We teamed up with VFL to bring you Diwas by Manyavar – a brand that redefines celebration wear. Manyavar has always been your wedding go-to, but why save good, ethnic style for just one day? With Diwas, every celebration gets its moment to shine. Or every moment becomes celebratory. Whichever one you’re in the mood for.
The name Diwas comes from the Hindi word for ‘a celebratory day,’ often linked to festivals and/or happy, special occasions. We called the brand so because it’s not just the right choice for festivals but also for everyday moments that need to be turned special and joyful. This philosophy, then, inspired everything – from brand identity to the smallest design details.
As a nod to its history, we built the Diwas logo from the ‘M’ of Manyavar, reshaping it into a half ‘D’ – symbolising both continuity and new beginnings. The design takes cues from Indian festivities, featuring 12 unique kaleidoscopic patterns that reflect the rich, diverse ways we celebrate across the country. The colour palette seeks to strike a perfect balance between heritage of our textiles and the dynamic spirit of Gen Z and when it comes to typography, we’ve bridged worlds: Sentient, the primary typeface, brings an elegant touch, while Outfit keeps things effortlessly modern.
Diwas is a fresh take on festive dressing. It honors a rich legacy while reimagining traditional attire as modern, stylish, and celebration-ready for every occasion. Because in India’s vibrant cultural landscape, any day can be a Diwas. ✨