((LOVE INDUS))))))))))))))))
{{PACKAGING}}}}}}}}}}}}
[[2023]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
Creative Director : Surbhi Grover
Design: Ritu Pandey
Design: Ritu Pandey
“Of emotions and potions, of dreams and drama, of everything we are,
and everything we want to be.”
In my role as the creative director for a curated hamper set, the design
sought to narrate their unique story of powerful formulas fusing precious
ingredients from the Indian subcontinent and the powerful formulas and
technology of New York's. Visualizing that alchemy of potent botanicals
and cutting-edge skincare tech, the design solidified the transformative
power of the brand.
Beginning with an in-depth exploration of the brand’s foundational elements,
we represented the synthesis (blending the diverse flora with meticulous
scientific formulations) through a series of impositioned brand botanicals.
The tactility of packaging emerged as a testament to a crafted sensorial
epiphany for the mind, body and soul.