LOVE INDUS
2022
“Of emotions and potions,
of dreams and drama,
of everything we are,
& want to be.”
Info:
PR Package Design
Team:
Creative Director: Surbhi Grover
Art Direction: Ritu Pandey
In my role as the creative director for a curated hamper set, the design sought to narrate their unique story of powerful formulas fusing precious ingredients from the Indian subcontinent and the powerful formulas and technology of New York's. Visualizing that alchemy of potent botanicals and cutting-edge skincare tech, the design solidified the transformative power of the brand.
Beginning with an in-depth exploration of the brand’s foundational elements, we represented the synthesis (blending the diverse flora with meticulous scientific formulations) through a series of impositioned brand botanicals. The tactility of packaging emerged as a testament to a crafted sensorial epiphany for the mind, body and soul.