(((M.A.C COSMETICS)))))))
{{{DESIGN DIRECTOR}}}}
[[[2024]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
Graphic Design : Shantanu Atul,
Jasmeher Kaur,
Megha Rao
Copywriter: Janhavi Khera,
Design Direction: Ritu Pandey
Creative Direction: Yogesh Prabh
[1]Jasmeher Kaur,
Megha Rao
Copywriter: Janhavi Khera,
Design Direction: Ritu Pandey
Creative Direction: Yogesh Prabh
EMBROIDERED OPULENCE
Limited Edition Festive Collection
The launch of MAC’s Embroidered Opulence is a collection that is made in India for the globe. Our creative direction was rooted in a seamless dialogue with India’s rich craft heritage. Inspired by India's rich & intricate textiles and craft forms like zardozi & gota patti, blending it with a modern high-glam twist. A collection that pays homage to the rich textiles nurtured in the Indian subcontinent - blooming flora in rich hues and traditional elements expressed in a modern way.
The women represent the Indian woman of today; confident, expressive, unapologetic. They wore Rahul Mishra's gleaming silver outfits from the Couture Festive '24 collection, boasting larger-than-life flowers and a smatter of sequins on contemporary silhouettes. Frenzied hair with braids plus trinkets and a messy crop symbolizing the modern woman who does not conform and wears tradition with a twist. Gold heritage polki jewellery was layered for the look, which broke barriers of gold & silver colour mixing and made a statement. The glowing makeup brings together the entire look with light smokey eyes, dewy skin, and exuberant lips that had hints of coral & pink. A campaign that wore culture with confidence like never before embodying the vibrance of sparkling Indian festivities.
PACKAGING
CAMPAIGN CREATIVES
NYKAALAND X M.A.C
FESTIVAL CAMPAIGN
Designed with an editorial edge, the campaign was an evocative interplay of MAC’s noir intensity, Nykaaland’s vibrant pink, and ceremonial reds — woven through expressive typography and immersive design, a knitting of high fashion grids with a typographic dance of pigment, power, and presence.
M.A.C CREATIVE SYSTEM
EXPERIMENTAL PITCHING
M·A·C has always been ahead of the curve with making a space in the culture that goes beyond a professionally executed makeup look. Using FORMS, DIE CUTS and GRADIENCE for 2D & TEXTURE, TACTILITY, and PATTERN for 3d, as original narrative elements of design, visual storytelling and creation, we aimed at brick building an authentic creative system and a striking design world to craft an indefinite number of design permutations and combinations within an ever evolving graphical world.