(((ORIGEM))))))))))))))))))))))))))))))
{{{DESIGN DIRECTION}}}}}}}
[[[2024]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
Graphic Design: Shantanu Pathak
Jasmeher Kaur,
Megha Kaushik
Animation: Vishav Arora,
Parth Dake
Strategy : Sheetal Raghav
Design Direction : Ritu Pandey
Creative Direction: Sayantan
Jasmeher Kaur,
Megha Kaushik
Animation: Vishav Arora,
Parth Dake
Strategy : Sheetal Raghav
Design Direction : Ritu Pandey
Creative Direction: Sayantan
Origem by Goldiam: A New Language of Indian Luxury, reinvented.
Origem reimagines Indian jewellery through the lens of innovation putting lab-grown diamonds front and center, and we wanted that forward thinking spirit echoed.
The logo is sharp and sculptural, echoing the facets of a diamond with clean, angular cuts. Typography is anchored by Taviraj — a refined serif that fuses classical caligraphy with contemporary restraint, offering a quiet confidence to the brand voice.The colour palette pulls from India’s rich heritage—teracotta shades, a gesture to ancient architectural sculptures and emerald green that speaks to a new kind of luxury. Together, they evoke both timelessness and concious opulence.
Photography took cues from terracotta forms, using texture and composition to ground the jewellery in a context that feels distinctly Indian yet globally resonant.
Every element — from type to tone, palette to photography — was designed to reflect Origem’s ambition and elegance: honouring the heritage while boldly shaping what comes next.