(((RAGHAVENDRA RATHORE)))))))))
{{{BRAND IDENTITY REDESIGN}}}}
[[[2023]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
Creative Agency: DesignAR
Creative Direction: Rasleen Kaur
Art Direction: Ritu Pandey
Raghavendra Rathore Jodhpur is a heritage menswear brand known globally Creative Direction: Rasleen Kaur
Art Direction: Ritu Pandey
for its classic bespoke tailored clothing. Their Brand Book was relaunched in 2023.
As the Art Director, I spearheaded the creative reimagining and launch of their
Brand Book in 2023, a cornerstone project that encapsulated the essence of its
global heritage. Weaving the brand's rich history and craftsmanship into a narrative,
the brand vocabulary was anchored in its core values of heritage, quality, and
innovation. The layout was designed to be clean and elegant, with a focus on
cultural imagery and minimalistic ornamental elements echoing its tailoring's
precision and attention to detail.
Close coordination across teams, maintaining content coherence and unified
vision, the design concludes a beautiful benchmark in brand storytelling.