(((RAGHAVENDRA RATHORE))))))))))))))))
{{{BRAND IDENTITY REDESIGN}}}}}}}}}
[[[2023]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]


 

External Creative Agency: DesignAR
Creative Direction: Rasleen Kaur
Art Direction: Ritu Pandey



Raghavendra Rathore Jodhpur is a heritage menswear brand known globally for its classic bespoke tailored clothing. Their Brand Book was relaunched in 2023.

As the Art Director, I spearheaded the creative reimagining and launch of their Brand Book in 2023, a cornerstone project that encapsulated the essence of its global heritage. Weaving the brand's rich history and craftsmanship into a narrative, the brand vocabulary was anchored in its core values of heritage, quality, and innovation. The layout was designed to be clean and elegant, with a focus on cultural imagery and minimalistic ornamental elements echoing its tailoring's precision and attention to detail. 

Close coordination across teams, maintaining content coherence and unified vision, the design concludes a beautiful benchmark in brand storytelling.
BRAND BOOK.BRAND BOOK.BRAND BOOK.BRAND BOOK.BRAND BOOK.BRAND BOOK.BRAND BOOK.BRAND   

ALL RIGHTS RESERVED BY
FLUORESCENT KINK STUDIO LTD.

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179, SECTOR 27
GURUGRAM
122022







FLUORESCENT KINK IS A RESEARCH BASED, TEXTUAL AND TACTILE, CREATIVE DIRECTION AND ART DIRECTION DESIGN STUDIO, FOUNDED BY RITU PANDEY. BASED IN DELHI, WE COLLABORATE TO ASK DISRUPTIVE QUESTIONS AROUND THE DESIGN, VISUAL CULTURE AND THE COUNTER CULTURE.

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