(((RAGHAVENDRA RATHORE))))))))
{{{ART DIRECTION}}}}}}}}}}}}}}}}}}}}
[[[2023]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
Graphic Design : Rishabh Dutta
Art Direction : Ritu Pandey
Art Direction : Ritu Pandey
Raghavendra Rathore is a bespoke luxury bespoke menswear
that has made a mark on the fashion scene for being solely
responsible for putting the Jodhpuri Bandhgala and Jodhpuri
Breeches on the global stage.
To develop RR’s Social Media into a digital museum, we created
a series of grids, each grid unfolding as an anecdotal tapestry,
weaving stories of brand's deep roots in the luxe cultural heritage
and artisanal craftsmanship of Jodhpur. The tales of traditional
techniques, the core behind collections, and the modern
interpretation of these classic styles, wraps up to built a literature
of inimitable luxury of Raghavendra Rathore.
Central to this vocabulary was Jodhpur's rich design lexicon,
featuring motifs, patterns, and architectural elements iconic to
the region, harmoniously blended with high-quality typographic
layouts and its integration with brands varied collections.
Curated to unfold story sequences dedicated to a specific theme,
collection, or narrative, the arrangement foundationally crystallised
the visual impact and coherence of brands storytelling.