RAGHAVENDRA RATHORE
DESIGN DIRECTION
2023
A grid as a form,
of digital museum,
of artisanal craftmanship,
of legendary bandhgalas.
Info:
Story Weaving
Story Narrative
Social Strategy
Image + tType vocabulary
Pattern Making
Team:
Design: Rishabh Dutta
Art Direction: Ritu Pandey
Creative Direction: Rasleen Kaur, Raghavendra Rathore
Story Weaving
Story Narrative
Social Strategy
Image + tType vocabulary
Pattern Making
Team:
Design: Rishabh Dutta
Art Direction: Ritu Pandey
Creative Direction: Rasleen Kaur, Raghavendra Rathore
Raghavendra Rathore is a bespoke luxury bespoke menswear that has made a mark on the fashion scene for being solely responsible for putting the Jodhpuri Bandhgala and Jodhpuri Breeches on the global stage.
To develop RR’s Social Media into a digital museum, we created a series of grids, each grid unfolding as an anecdotal tapestry, weaving stories of brand's deep roots in the luxe cultural heritage and artisanal craftsmanship of Jodhpur. The tales of traditional techniques, the core behind collections, and the modern interpretation of these classic styles, wraps up to built a literature of inimitable luxury of Raghavendra Rathore.
Central to this vocabulary was Jodhpur's rich design lexicon, featuring motifs, patterns, and architectural elements iconic to the region, harmoniously blended with high-quality typographic layouts and its integration with brands varied collections. Curated to unfold story sequences dedicated to a specific theme, collection, or narrative, the arrangement foundationally crystallised the visual impact and coherence of brands storytelling.