SMIRNOFF INDIA
2024




Zesty Lime, Mirchi Mango,
& Minty Jamun


Agency: Animal

Team:
Shantanu Atul
Archit Sinha
Ritu Pandey
Sheetal Raghav
Sayantan Chawdhary

Production Design for Smirnoff’s flavoured vodka launch—
Zesty Lime, Mirchi Mango, and Minty Jamun—translating
flavour into tactile, material-driven set design that embodied
each note through colour, texture, and spatial storytelling.










ALL RIGHTS RESERVED BY
FLUORESCENT KINK STUDIO LTD.

| || |   |       |         | ||  |         || |     |      | |  

179, SECTOR 27
GURUGRAM
122022







FLUORESCENT KINK IS A RESEARCH BASED, TEXTUAL AND TACTILE, CREATIVE DIRECTION AND ART DIRECTION DESIGN STUDIO, FOUNDED BY RITU PANDEY. BASED IN DELHI, WE COLLABORATE TO ASK DISRUPTIVE QUESTIONS AROUND THE DESIGN, VISUAL CULTURE AND THE COUNTER CULTURE.

| ||  |       |         | ||  |                     | |   |  |                     |                            ||

HOME
PRACTICE
WORK
ARCHIVE
INFO
MANIFESTO

|         ||              |   |       |         | |   |  |                 ||   |         |                       |

FLUORESCENTKINK@GMAIL.COM
INSTAGRAM