SWAN AI
2024
A new method of Design.
Info:
Custom Wordmark
Brand Strategy
Brand Narrative
Visual Identity
Image Making
Web Design
Team:
Creative Direction: Ritu Pandey
Brand Strategy: Janhavi Arora
Design: Jasmeher Kaur, Ritu Pandey
Illustrations: Ritu Pandey
Copywriting: Janhavi Arora
Swan Ai is a venture studio that builds health tech startups that use AI at the forefront. It’s started by serial entrepreneurs. Startup studio focused on pragmatic AI/ML solutions, and state of art technology to reimagine healthcare.
The design was developed beyond a design manual. A modular development of a tool, for creating and generating its own custom visual world. In this spirit, the design architecture creates a fluid system of forms as a method of design in itself. Swan Al's identity is a continuum, a living system engineered at the intersection of data, design, and therapeutic intelligence. It echoes studios’s incubation as a medical hypothesis in making. Speculative, scientific, and deeply human, the work speaks always with intention, empathy and intelligent.
The design must have space for disruption : for the emergent, the unplanned, the living.
The Grid forms an elemental blueprint for all visual & strategic expressions , becoming an anchor for today’s system languages as well as accounting for future design anamolies and evolution, holding complexities and resolving them, a blueprint of emerging forms. Through the system as a Medium, the brand expresses itself in its infrastructure of interface build as a living system.